A larger-than-life brand.
How do you create a brand for the most vibrant, celebrated, urban entertainment district in the country? One that draws people from all corners of the city, but also from outside Edmonton, outside Alberta and outside Canada.
By creating a larger-than-life brand.
A custom suite of visual assets including graphic shapes and textures and a unique tone-of-voice helped to express ICE District’s larger-than-life brand personality. Ten shapes, inspired by the District’s personality, are combined with vibrant textures, custom filtered photography and vibrant colour palette then layered together to give the brand an exciting look and feel.
Work done at DDB° Canada
Design / Justin Kowalczuk
Design Director / Howard Poon
Creative Director / Eva Polis
Copy / Jenn Manning
Website / Tribal DDB
Ice District Logo by KDA
ACE Award / Branded Environment
ACE Distinction / Brand Identity