A larger-than-life brand.
How do you create a brand for the most vibrant, celebrated, urban entertainment district in the country? One that draws people from all corners of the city, but also from outside Edmonton, outside Alberta and outside Canada.
By creating a larger-than-life brand.
A custom suite of visual assets including graphic shapes and textures and a unique tone-of-voice helped to express ICE District’s larger-than-life brand personality. Ten shapes, inspired by the District’s personality, are combined with vibrant textures, custom filtered photography and vibrant colour palette then layered together to give the brand an exciting look and feel.
Work done at DDB° Canada
Design / Justin Kowalczuk
Design Director / Howard Poon
Creative Director / Eva Polis
Copy / Jenn Manning
Website / Tribal DDB
Ice District Logo by KDA
ACE Award / Branded Environment
ACE Distinction / Brand Identity
Edmonton International Airport (EIA) moved a record number of passengers through its terminal in 2014. To celebrate, this years annual report used Kinegram to bring a traditionally static medium to life.
By using a transparent sheet over select illustrations, the highlights of the year are set in motion. Bicycle tires spin, passenger hearts beat and airplanes fly — non-stop.
Illustration - Kane Tchir
Photography - Curtis Trent
Cannes Lions Design - Shortlist
Ad Club of Edmonton - ACE Award
Graphis - Gold
Marketing Awards - Bronze
Applied Arts Design Annual - Published
Communication Arts - Published
‘A year of hellos’ celebrates EIA’s exciting changes in 2013. New passenger growth, an inaugural non-stop route to Iceland and exciting new shops and restaurants to name a few.
The story of ‘hello’ is told through illustrations that adored the cover and series of postcards - all packaged neat and sealed with a stamp.
ACE Award - Annual Report
ACE Award - Art Direction
Poster Illustrations done for an outdoor family event put on by Anthology - Friends of the EPL.
Food at the event is represented as it melts under the theme - Summer Melt.
Applied Arts Magazine - Poster Series
ACE Award - Illustration
ACE Award - Not for Profit Print
The Final Round.
The Ace Awards are Edmonton’s annual advertising awards. The theme of this year is The Final Round, a nod to boxing. At the end of the award show all the winners were celebrated in a commemorative book.
Paying homage to the fighter who tapes his hands before a match, we bound all the books, by hand. Then case bound it to achieve a raw exposed edge. The cover invited the winners to carefuly remove the tape, cut it, or rip it with no abandon.
Let’s finish this.
The Ace Awards are Edmonton’s annual advertising awards. The theme for the year was The Final Round, a nod to boxing. Studios and agencies in the city received their call for entries invitation in the form of smelling salts.
The typography was placed on a corner to imitate a boxing ring. It was also given an emboss so it’s tactile to the touch.
Time for an experiment.
The Healthy U 5&1 Experiment teaches children 6-12 the importance of getting at least five servings of vegetables and fruit and at least one hour of physical activity each day. How? By helping them discover for themselves just how fun and easy healthy eating and active living can be.
42 whacky experiments were developed with names like Stinkin’ Strong and Colour Your World. The artwork was a collaboration of four artists, each giving their own unique perspective to the experiments. The campaign was launched province wide as an interactive App and promoted by YTV and the Healthy U Crew.
Government of Alberta
Jeremyville. Jenni Sparks. Jimi Crayon. Eduardo Bertone.
ACE Award of Distinction - Brochure, Microsite
IABC Gold Quill - Government Com. Programs
NYC in print.
Personal screenprint project created at the SNAP Gallery in Edmonton using various typefaces and combining them with a Guilloché pattern.
Eye on the details.
Personal illustration exploring the eye and mathematical geometry.
Logo design for some of Edmonton's most deeply rooted not-for-profit organizations, prominent public and private projects and some personal work.
Sustainability has long been a core value at Edmonton Airport. To communicate that to their community and partners, EIA’s first ever sustainability report had to reflect the scope of that commitment.
A modern illustration style, combined with a larger format size and short-cut pages, highlighted EIA's non-stop commitment to sustainability with each page turn.
The piece was also a complement to the 2014 Annual Report.
While many Albertans recognize the dangers of drinking and driving, few recognize that driving high carries the same consequences.
Using a classic game of Spot the Difference, scenes of alcohol and marijuana impairment are shown side by side, making it easy to see that behind the wheel, they're the same.
Illustration - Kikuo Johnson
Copy - Jenn Manning